The Woman of Madison Avenue–Globalizing Ideal Beauty: Women, Advertising and the Power of Marketing

Original Air Date: July 16, 2013

Listen to PurseStrings’ Maria Reitan interview Denise about her book Globalizing Ideal Beauty during the live, weekly radio show on Webmaster Radio FM.  (Interview with Denise starts at 5:30)

Each week listeners learn how they and their company can corner the market on the most powerful consumer in this country – the woman. As you probably know, women comprise 51 percent of the U.S. population and control more than 83 percent of all the spending. PurseStrings, since 2008, is one of 30 original programs aired each week over and is focused on marketing to women. reaches more than one million listeners each month.